Posted tagged ‘webinar’

The Ziglar Stimulus Package

February 25, 2009

As you can imagine, we have spent a great deal of time as a company brainstorming how we can help and serve our customer base in these current tough economic times. Plus, it has been a little hard on us as well. Hard in two ways, actually. First, people need and want what we offer more than ever as we are hearing more pain than usual, which is hard to hear from your friends. And second, many of the companies we do business with have cut back, and training is one of the things that often gets cut first. I’m certain you can understand how this impacts us. The silver lining in this is that they are not saying no to our training, rather they are saying no to taking their people off the job and no to travel expenses.

We have come up with an idea, and I would love your feedback.

The Ziglar Stimulus Package

We are not offering this yet; it is still in the development phase, so your input will really help us out. The Ziglar Stimulus Package will include two live webinars each month plus access online to over 100 hours of Ziglar’s best video and audio programs through the Ziglar Vault.

One webinar will focus on personal development and staying motivated in this tough economy

One webinar will focus on selling effectively in this tough economy

The Ziglar Vault contains easy access 24/7 to everything we have developed to help companies and individuals be more successful

The compelling thing about the webinars is that they are live, real-time, and relevant. Participants are able to ask questions through our chat feature and even send in email requests prior to the events that we can cover during the training. When the webinar is over, we will send each participant an MP3 download and a transcript of the event – this way, even if they miss the event they have not really missed it.

At the end of each webinar we will also cover a five-minute self-study program where participants are given direction on where to find additional training in the Ziglar Vault.

As you can see, the Ziglar Stimulus Package concept answers the objection of travel expense and taking people out of the field. We also believe it answers the objection of relevant information in regards to the current business climate. Of course, the last main potential objection is price. Here is our current thinking on price, and once again your feedback will be very helpful.

If purchased separately you can get the webinars with the downloads for $17.00 each

The Ziglar Vault will be a subscription at $17.00/month

The Ziglar Stimulus Package will include both the webinars and the Ziglar Vault for a monthly membership of $17.00. Yes, we are thinking about including all three for the $17.

Our hope is that individuals and companies will see this as a perfect solution to sharpening their skills and getting a “check up from the neck up” twice each month via the webinars, and anytime they want via the Ziglar Vault. Plus, we will encourage companies to schedule their sales meetings around the live webinar so they can go through the information as a team.

I look forward to your feedback. Please leave a comment in the comment section. We really want this to work, and to make a difference in the lives of so many people and companies who are struggling right now. Thanks in advance for your input.

UPDATE JUNE 6, 2009  .  This Ziglar Stimulus Package is now here and is called Success 2.o. Check it out!

When Things Go Badly

February 14, 2009

Dad says that when things go badly we have a choice: we can either respond or react.  Yesterday we had the opportunity to live our philosophy (respond) or just have a meltdown  (react), with hundreds of paying customers on a  live webinar.  The short story is we had several major technical issues at the beginning of the webinar that prevented our customers from hearing what we were saying.  After about 15 frustrating minutes we got it figured out and the quality improved, but it still did not meet our standards.

Following is a real time customer interaction I had with Tim Miller.  I didn’t know Tim before yesterday, but Tim represents our “ideal” prospect. He is a sales manager and he had his whole sales team on the call.  This compounds the issue: not only does Ziglar look bad, but we make Tim look bad in front of his people.  OUCH!

As you read the interaction below (I hope you feel my pain!) you may be wondering why I am sharing it with you.  Well, we are not perfect.  We have issues just like everyone else.  But we have learned that how you handle the issues and treat people in the process really does determine how well you do in business and in life.

Check out Tim’s first email to me.

From: Tim Miller
Sent: Thursday, February 12, 2009 10:57 AM
To: Tom Ziglar
Subject: webinar

Sir,

After gathering our entire sales staff to listen to and view the webinar to be presented by Bryan Flanagan, we were greeted with a continuous series of “technical difficulties” throughout the entire program.  We couldn’t hear anyone to start the program, then finally we were able to do that (quite late, I might add).  Then the slides to match the speaker were a hodge-podge of ineptitude – sometimes they would come up, sometimes not at all, they wouldn’t follow the speaker, etc. – it was very pathetic.  Despite it being suggested that we “write this down,” it was very difficult to do since the slides either didn’t change at all or flipped back and forth to slides that weren’t even part of what was being presented at that moment.

This was not at all the performance I’ve come to expect from the Zig Ziglar Corporation.  The sales training content was good and applicable, but was almost negated by the fact that the extremely poor presentation was so distracting.

The first webinar of which we took part in January was well done.  However, if this is the type of performance that will continue with these, it is a waste of our $7 and time.  From what we were able to read via the Live Chat feature, we weren’t the only ones experiencing these difficulties.

Regards,

Tim Miller, Sales Manager

My response to Tim

From: Tom Ziglar
Sent: Thursday, February 12, 2009 11:58 AM
To: Tim Miller
Subject: RE: webinar
Tim, we know and you are right.  Just sent this info out.  I apologize,

Our Pain is Your Gain – Because of the technical difficulties at the start of today’s webinar we are refunding everyone their full amount and we will be sending everyone the MP3 download and the transcript for free.

One of Dad’s best quotes is “Anything worth doing, is worth doing poorly until you learn to do it well.”  I never liked that quote, but it is true.  Unfortunately, we have had some serious growing pains with our webinar platforms (today is our third one since we started) and we are just as frustrated as you.  I apologize for this and ask you for your understanding.

Learning how to Embrace this new Struggle,

Tom Ziglar
Proud Son of Zig Ziglar (even on a tough day!)

Tim’s Response back to me

From: Tim Miller
Sent: Thursday, February 12, 2009 12:30 PM
To: Tom Ziglar
Subject: RE: webinar

Tom,

I appreciate the response and do also understand that things will go awry at times.  My question about the “worth doing poorly” part is in my experience I’ve found that a presentation done poorly will often eliminate the opportunity of doing the next one.

Our president is a big fan of your father, and he’s shared many of Zig’s insights with me.  I’ve found the wisdom, encouragement, and practical solutions to life in general to be quite interesting and helpful.

Thank you for approaching this issue in the manner that you did.

Best wishes,

Tim

My response back to Tim

From: Tom Ziglar
Sent: Thursday, February 12, 2009 1:35 PM
To: Tim Miller
Subject: RE: webinar
Yes, that’s why I don’t like the quote that much!  If you are going to do poorly, its better to do it in private!

Would it be ok if I use your emails in a blog?  We are hustling to make lemonade and perfect our current platform before Feb 19th when our next paid event is scheduled.  Pretty intense around here, as you can imagine.

Tim’s response back to me

From: Tim Miller
Sent: Thursday, February 12, 2009 12:51 PM
To: Tom Ziglar
Subject: RE: webinar

No problem on the blog – if it helps you out in any way.  I’m all for helping each other if we can.  Life is too short to do otherwise!  My only request would be that you take out the contact info.

I should say, as a high-end custom cabinet manufacturer, we know all about how issues and problems can develop, despite the best laid, detailed plans.  So I sympathize with the “pretty intense” through which you’re working right now. 🙂  To borrow a worn out cliché, “been there, done that.”

Have a great day!

Tim
__________________________________________

So there you have it!  We have gotten dozens of emails back thanking us for how we handled a tough situation.  I am confident the vast majority of our customers will give us another shot because our customers are the best in the world.

Next time you find yourself in a tough situation like this, focus on being transparent and doing what is right.  After all, isn’t that how you would want to be treated?

If you have had a similar experience that you had to deal with, would you mind sharing it with us?  Just leave a comment below.