As you can imagine, we have spent a great deal of time as a company brainstorming how we can help and serve our customer base in these current tough economic times. Plus, it has been a little hard on us as well. Hard in two ways, actually. First, people need and want what we offer more than ever as we are hearing more pain than usual, which is hard to hear from your friends. And second, many of the companies we do business with have cut back, and training is one of the things that often gets cut first. I’m certain you can understand how this impacts us. The silver lining in this is that they are not saying no to our training, rather they are saying no to taking their people off the job and no to travel expenses.
We have come up with an idea, and I would love your feedback.
The Ziglar Stimulus Package
We are not offering this yet; it is still in the development phase, so your input will really help us out. The Ziglar Stimulus Package will include two live webinars each month plus access online to over 100 hours of Ziglar’s best video and audio programs through the Ziglar Vault.
One webinar will focus on personal development and staying motivated in this tough economy
One webinar will focus on selling effectively in this tough economy
The Ziglar Vault contains easy access 24/7 to everything we have developed to help companies and individuals be more successful
The compelling thing about the webinars is that they are live, real-time, and relevant. Participants are able to ask questions through our chat feature and even send in email requests prior to the events that we can cover during the training. When the webinar is over, we will send each participant an MP3 download and a transcript of the event – this way, even if they miss the event they have not really missed it.
At the end of each webinar we will also cover a five-minute self-study program where participants are given direction on where to find additional training in the Ziglar Vault.
As you can see, the Ziglar Stimulus Package concept answers the objection of travel expense and taking people out of the field. We also believe it answers the objection of relevant information in regards to the current business climate. Of course, the last main potential objection is price. Here is our current thinking on price, and once again your feedback will be very helpful.
If purchased separately you can get the webinars with the downloads for $17.00 each
The Ziglar Vault will be a subscription at $17.00/month
The Ziglar Stimulus Package will include both the webinars and the Ziglar Vault for a monthly membership of $17.00. Yes, we are thinking about including all three for the $17.
Our hope is that individuals and companies will see this as a perfect solution to sharpening their skills and getting a “check up from the neck up” twice each month via the webinars, and anytime they want via the Ziglar Vault. Plus, we will encourage companies to schedule their sales meetings around the live webinar so they can go through the information as a team.
I look forward to your feedback. Please leave a comment in the comment section. We really want this to work, and to make a difference in the lives of so many people and companies who are struggling right now. Thanks in advance for your input.
UPDATE JUNE 6, 2009 . This Ziglar Stimulus Package is now here and is called Success 2.o. Check it out!