Posted tagged ‘webcast’

Embrace The Struggle Webcast – Join Us and Ask Your Friends!

November 11, 2009

It has been an incredible few weeks for the Ziglar family.  Dad just turned 83, Mom and Dad will be celebrating their 63rd wedding anniversary later this month, and Julie and Dad’s new book, Embrace The Struggle, just came out.  We are thrilled with the initial results of the book’s release.  So many are facing their own struggles, and when they see how Dad is embracing his struggle, they find hope and encouragement.

I would like to ask a favor of you.  Dad, Julie, and I are doing a live webcast on Nov 17th about Embrace The Struggle.  Would you be willing to send via email to your list and friends a special invitation from you encouraging people to attend this FREE webcast (Register HERE)?  We have created a very powerful movie, “Embrace The Struggle,” that tells in two minutes the Embrace The Struggle message.  When the movie is finished it will end on a registration page for the free webcast.  You can watch the movie here if you have not seen it yet.

I know that Dad has made an impact in the lives of thousands of people.  As a family, as hard as this struggle has been on a personal level for us, we all agree that God is using it in an amazing way.  We believe this book, and this message, will impact more people than anything Dad has ever done.  If you could help us get the word out it would mean a great deal to us and to the people who attend the webcast.  In addition to sending an invitation to your email list, it would also be great – and greatly appreciated — if you would be willing to post it on your other social media websites, like Facebook and Twitter.

Thanks in advance for considering this.  Our prayer is that people in the midst of a struggle will see this webcast and this book as something that will help them embrace their struggle.

Here is a short link you can use to tell others about this Free Webacast: http://budurl.com/dtth

Embrace The Struggle!

Tom Ziglar
Proud Son of Zig Ziglar

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A Little Too Much Success

June 4, 2009

Last night was the launch of our new program, Success 2.0.  Our first webcast, Finding Hope in Turbulent Times, was awesome!  We spent weeks preparing for the event and making sure that the live streaming video went off without a hitch.

Believe me, it can be nerve-wracking building a studio with three cameras, running everything through a “brain” called a TriCaster (which I call Hal), and then through an encoder (kind of a universal translator that allows the message we send to the Internet to go really fast and smoothly) out to our friends at Multicast Media, who then distribute it on an incredibly large global content delivery network so that people can get the live streaming video almost instantly with incredible quality.  (That was a long sentence!)

Of course, just because we do everything right doesn’t mean that the user can still get it.  The users’ computers need to be up to snuff, their browsers and firewalls need to allow the video stream in, and they need to have fast enough Internet access to get the stream in high enough quality to make it worth watching.

Then, of course, once you get all of those things figured out, you have to make sure that you have enough people online watching the event.  We did a great job on this as well.  Right at 1000 people registered for our first webcast — about double what we were hoping for.  Double is good!  Yeah Us!

Well, this is where too much Success comes in.  Part of Success 2.0 is a chat room feature that allows participants to ask questions while they are watching the awesome live streaming video.  Part of the cool factor is – you learn live, you ask questions live, and at the end we answer questions from people all over the world, live.  I call this real-time, relevant, customer-driven training – Success 2.0.

What we didn’t anticipate was that our incredible attendance and the participation in our chat room would bog down our website server, make the chat room experience difficult, and worst of all limit the number of people who could log in.  Don’t get me wrong, most people got in and the reviews have been incredible, but still, even one person denied access is one too many.

So here is the scorecard:

Content and Message of Webcast        Awesome
Quality of Streaming Video                Awesome
Number of People Registered            Way Awesome
People Logging On and Chatting            Room for Improvement!

So here are our next steps (these are good lessons you can use in your own business):

1.     Transparency – Tell the story and the whole truth.  We had a huge success and we frustrated some people.  Do we have an awesome product with Success 2.0?  YES.  Will it be better next time?  YES.  Do we need to contact everyone who got frustrated during the log in?  YES.

2.    Fix the problem – The good new is this is an easy problem to fix.  Multiple servers and more capacity will do the trick.

3.    Go the extra mile – Everyone who experienced any sort of difficulty getting in will be getting a note from us, and a free guest pass to the next event.  (I am not going to pass up a chance to show off our new and improved server capacity!)

4.    Go the extra extra mile – Everyone who registered for the event will be getting a link so that they can watch the webcast in our replay room and a link to download the audio of the event so they can take it with them.  We want you to have the information as much as you do!

5.    Shoot straight – We believe our message and this technology can reach and change lives all over the world.  In order for us to do this we have to be profitable in the process, which means our goal is to convince our guests to subscribe to Success 2.0.  But first, we must deliver value.  After all, a wise man once said “You can have everything in life you want, if you will just help enough other people get what they want.”

Please join us on our next Success 2.0 webcast!  If you like, leave a comment for me and I will get back to you.

Success 2.0 is Here!

May 22, 2009

Please check out our newest program at Ziglar – Success 2.0.

Make sure to get your free webcast guest pass while you are there.

A personal thank you to my blog readers who have helped inspire this new program.  Make sure to leave your comments below once you have checked it out!

Ziglar Success 2.0

May 19, 2009

(a sneak peak at today’s newsletter announcement)

This week is a momentous week at Ziglar as we introduce our new cornerstone program – Success 2.0.

The name Ziglar is synonymous with success, so much so that in 1998 the publishers of the … for Dummies books invited Zig Ziglar to write Success for Dummies.  In fact, all of Dad’s writings, speeches, and recordings center on the subject of success – how to get it and how to keep it!  But not just success as the world sees it; rather, as balanced success that covers every aspect of life – physical, mental, spiritual, personal, family, career, and financial.  As a reader of the Zig Ziglar Newsletter you know that we cover all of these areas on a regular basis.

So how is Success 2.0 different?  As you know, we now live in a 2.0 (two-point-oh) world where things are changing rapidly.  The economy, the political landscape, globalization and technology are rapidly altering the way we live our lives and impacting the decisions we have to make.

Success 2.0 recognizes that the foundational keys to success never change – honesty, character, and integrity — but that the way to access, learn and adapt success principles is changing at nearly warp speed.

Success 2.0 is simply a program that delivers the truths that never change on a technology platform that brings live, interactive webcast training to your computer.

Last year we surveyed you, our newsletter subscribers, and asked this question:  How can we better serve you? The answer that came back over and over again was this – Can you deliver personal and professional instruction through the Internet so that we do not have to spend so much time and money getting access to what we need?

Oh, and you asked one more thing:  Can you make it personalized and timely, based on what is going on in the world today?

I am proud to say that this is what Success 2.0 delivers.  Live, interactive video training on your computer.  Here is how it works:

*Have you ever watched a video online, like on YouTube?  Success 2.0 is live streaming video delivered in very high quality.

*To access the live Success 2.0 webcast all you do is register and then log in at the time of the event. Life-changing training is delivered to your computer – live.

*Success 2.0 training is interactive.  Once you register for the event you can send in questions ahead of time to the presenter.  Not only that, but our special chat feature allows you to ask questions during the presentation. Every Success 2.0 session will conclude with answering your questions.

If you have ever thought to yourself, “I sure would like to go to that event, but I just don’t have the time or money,” then Success 2.0 is for you.

Success 2.0 comes to your computer, live, and you get to ask questions!  How sweet is that!

Keep your eyes peeled as we will be announcing the first Success 2.0 webcast event in the next couple of days.

Best of all, your first experience will be as our guest!  We want you to experience the benefits of Success 2.0 first-hand.  I look forward to seeing you soon, live, on Success 2.0.

To your Success 2.0 future!

Tom Ziglar
Proud Son of Zig Ziglar