Posted tagged ‘social media’

Social Media and Our Kids

November 5, 2009

I am a big fan of social media and how it can really make it easy to spread ideas worth spreading.  Of course, this is also its biggest danger – bad ideas (that seem appealing) spread even faster.

When I was growing up, Dad bought a pool table for our game room. Why?  So Mom and Dad could keep an eye on me, listen in on my conversations, and see who I was hanging out with.  We had one phone line, which made it easy for them to “overhear” what I was talking about.

Now parents don’t overhear conversations any more unless they grab the cell phone and look at the text messaging or go online and check out Facebook.  Technology is creating a communication gap between parents and their kids, and it is about to get much worse.

The new trend among young people is to completely abandon computers and do everything on the new social media phones.  The iPhone and the new Google Motorola Droid, which releases tomorrow through Verizon, are prime examples of this.  Now kids can keep their whole life, all of their “friends,” in their pocket.  Facebook, Twitter, email, texting, pictures — everything, all in one place.

When I was a kid I remember a public service announcement that would come on the TV.  It said “It’s 10 p.m.  Do you know where your children are?”  So my question to every parent out there is:  “It’s a social media world.  Do you know what your child is saying, and what others are saying about your child, in cyberspace?”

The Power of Social Media and Customer Service

August 23, 2009

This past week I had a pretty crazy travel schedule.  Stuck in Chicago O’Hare airport I decided to get some work done while waiting for my flight.  Searching for the local wireless network I tried to log into www.boingo.com for the local hotspot.  For whatever reason, I couldn’t connect to get their daily service.

So, doing what any Twitter addict would do, I pulled out my BlackBerry phone and using TwitterBerry I tweeted out my sad tale: “Boingo wireless works everywhere in the Chicago airport, except where I am!”  They made me feel much better.  But the real feel good came a few minutes later.

About ten minutes after my sad tweet, I got a DM (direct message) from Boingo on Twitter asking me to call their number and they would hook me up!  Now that is cool!  I happily Tweeted this sudden change of events out to my followers, praising Boingo for excellent service and for paying attention.

What a great lesson for all of us.  Keyword search your business name on Twitter to see what others are saying, and then empower your team to respond and make a difference.  Next time I need wireless in the Chicago airport, you bet I will give Boingo first crack at it.

The power of social media lives on.  Now this happy tale is a blog post and will be Tweeted out again and again.  It is even likely that others will link to the post and spread the news as a great example of how social media can work for you.  All because Boingo decided to pay attention and empower their people.

The Power of Amplification

July 21, 2009

Like it or not, our lives, all of our lives, are being amplified more than ever.  Run a red light and a red light camera takes your picture and sends you a nice little ticket.  Make a comment at lunch and good or bad it ends up on Twitter.  Even who you “friend” on Facebook can have others say something good or bad about you.  All of these “little” things amplify your image to the world.

The good news is that amplification can work in your favor.  Once you realize there is no such thing as a “cloak of invisibility” like in “The Lord of the Rings,” then you understand that every action or inaction you take, either positively or negatively, impacts the world’s view of you.  Doing the right thing has never gone out of style and in today’s WWW world it can ripple on forever.  Because of amplification, never before has it been so important to FLEE even the appearance of evil.
“Every Choice You Make Has an End Result.”  Zig Ziglar
In an amplified world Dad’s simple quote is, well, amplified!  So what is the secret to amplification?  I don’t believe there is a secret, but here are three things your really need to pay attention to:

1.     By far the most important is “Who are you plugged into?”  A powerful amp needs a powerful source.  What you put into your mind and who you spend time with are either power sources or power drains, or worse, they could be NEGATIVE charges!  When you choose to plug into a power source, it’s always good to see what power source that power source is plugged into, otherwise you might just get a NEGATIVE power surge and it will blow your circuits.  I have learned from Dad, who is an awesome power source by the way, that there is nothing better than plugging directly into the ultimate power source – God.

2.    Great amplification requires getting rid of the “noise” and clearing the channels.  Amplifying mixed messages is the kiss of death.  Your character and integrity must be without reproach so that you can always leave your volume on high.  Dad is 82 now and not prone to 20 minute answers like he once was.  Now his answers are short and pure – a reflection of his power source.  Remember, it is not good enough to amplify the right message most of the time for this will mute your impact.  Work on your character and integrity so much that when the tough times come a pure response is automatic.

3.    Great amplification is a choice.  You start by knowing your power source, then by being the right kind of person, and then by doing the right kinds of things.  In amplification the doing part is the combination of doing the right things – and then leveraging them.  First, determine what you want to be known for, what you want amplified, and then put in place a game plan to make this happen.  Some quick ideas for this include:  add a quote or adage or proverb to your everyday email, provide a link back to what is most important to you whenever possible, use social media by design to deliver value and tell what you stand for, and make it a point to make every interaction memorable and uplifting.

If you do these three things, then amplification will allow you to have more of the things in life you want.  Wow, amplification is all about Dad’s Be, Do, Have philosophy!

For ideas on Amplification check out Success 2.0