Why Are You Here? I Can’t Understand You
One of my pet peeves in both the virtual world and the real world is not being able to understand what people are up to and why. Sometimes this occurs unintentionally and other times it’s by design. A few examples:
I get a voicemail from somebody who uses my first name, wants to set up an appointment, but doesn’t tell me why.
I check out somebody on Twitter but their background is dark and the lettering is dark so I can’t really read their bio.
Sales calls that end with no clear next steps.
Sales calls that don’t ask me any questions.
People who use automated following programs on Twitter and then end up following people who are doing the same thing, and then point each other to a money making deal that is not even something they talk about.
The answer to this issue is pretty simple: Understand your purpose for being “here” and then clearly let everyone know.
Dad figured this out a long time ago. His purpose for being “here” is to make a positive difference in your life. It takes about 30 seconds for most people to figure this out!
Since this is Dad’s purpose he decided to never divert from it. You don’t hear or see anything coming from him that would make you doubt that.
On Twitter your bio should give your purpose for being on Twitter, and then your tweets should not conflict with it. When you leave a voicemail, your purpose for the call should be on the message – and then the meeting should back that up.
All this reminds me of a story about a farmer. He had three sons between 9 and 15 years old. Every day he got them up early to work on the farm and every evening he spent time with them doing farm work. One day his wife told him to ease up a bit, that the crops were looking good and the farm was doing fine. The farmer replied to his wife: “I am not raising crops, I am raising men.”
What’s your purpose? Can people tell?