Zig Ziglar talks about Twitter
Dad and I had a short conversation about Twitter and how it is impacting our business and our messaging. Check out the Video.
Many people ask me almost every day if Dad uses Twitter. He is not personally on Twitter, but he and I do talk about it regularly and he loves the fact that his message is reaching thousands of people in a new way. It always amuses me that people think Dad is “old school” just because he is 82 and has been in the public eye for over 40 years.
The reality is, Dad is one of the most creative, innovative thinkers of our time – not because he invented something, but because he is able to communicate the things that never change — principles, values, and truth — to a world that is always changing.
This is the sweet spot for Twitter and your business. Twitter is an awesome tool that enables you to reach a rapidly changing world real-time. If you ignore principles, values and truth, then Twitter will not work for you long-term. However, if you use it to share truth and to serve your fellow man first, then you will create a great Twitter reputation that will help you in everything that you do.
Like Dad says:
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.”
Success with Twitter is all about trust. Trust is built when you share truth and your focus is on helping the other person first. So the question is, is your Tweet, or your email, or your marketing piece, or your phone conversation, or your group presentation, building trust?