A couple of weeks ago we were doing a video with a customer, The Simpson Group. The video was an interview with Julie and Dad, along with the three leaders of the company- Ralph Simpson, Robert and Michelle Wallace. At the end of the video we did a short promotion for some great Ziglar products with the hope that members of The Simpson Group would purchase them.
Included in the product package are a couple of Dad’s books, See You At The Top (25th Anniversary Edition) and Secrets Of Closing The Sale. Robert, wanting to make the product promo seamless, asked Dad the perfect set-up question: “Zig, what book do you recommend for a sales person to read?” Of course, we all expected Dad would take this slow pitch down the middle and recommend one of his two sales books.
We were wrong!
Instead, Dad looked into the camera and said, “I recommend a sales person read the book that their sales manager just finished.”
Wow. How strong is that?! I am blessed. Dad reads his Bible every day, along with a couple of other great non-fiction books. He passes many of them on to me to read, which I love, because they are always highlighted and underlined. Dad knows how to pick out the good stuff! What are you reading? Is it something recommended by someone you respect? Are you passing it on to your kids?