Generational Communication – the 7 Minute rule is now the 2 minute rule


Dad learned speaking from the front of the room.  No speaker school for him, just plain old-fashioned verbal and non-verbal feedback. 


Twenty years ago a psychologist heard Dad speak and met with him after the program.  He commented to Dad that he used a lot of humor and asked him why.  Dad’s answer was he used the humor to regain everyone’s attention.  Hearing laughter around you makes you want to know what was said.  The psychologist then told Dad that he told a joke about every seven minutes and wanted to know if it was purposely timed that way.  Dad said no, he was just responding to the room. 


The psychologist then said Dad was telling a joke every seven minutes because that was the length of the average attention span.   He then told Dad that the average attention span was seven minutes because that was how much time there was between commercials on TV!


Dad’s communication skill is off-the-charts-effective because he intuitively knows how people want and need to be communicated with.


Succession planning in companies today is all the buzz.  Frustration is rampant because the Old Guard (those in control of the business usually 55 years old and up) and the young workers (under 35 years old) can’t seem to communicate.  Knowing the future of your success depends on growing young workers into business leaders means everything depends on being able to communicate with them.


Take a lesson from Dad.  People choose their leaders, leaders don’t choose their followers.  Dad realized he had to keep the crowd engaged and it didn’t really matter if he liked or disliked how he had to do it.  He adapted because his passion was to make a difference in their lives.


Young workers today are more eager than ever to step in and make a difference in their company.  The reality is their attention span is no longer seven minutes!  Text messaging, e-mail, the Internet, multitasking, multimedia, and on and on, and you can see that young workers need to be communicated to differently.


You have two minutes to make a difference now.  How are you going to use it?


Explore posts in the same categories: Business, communication, economy, market trends, performance, Success, Uncategorized

Tags: , , , , ,

You can comment below, or link to this permanent URL from your own site.

4 Comments on “Generational Communication – the 7 Minute rule is now the 2 minute rule”

  1. Chuck Says:

    Tom, you are so right and really spoke to me. I am 55 all my direct reports are under 35. I am going to inject a lot more humor and a lot more often into my meetings, trainings and conversations with my people.

  2. Tom Ziglar Says:

    That’s great Chuck! There are a lot of things you can do to keep the attention up. Ask questions, use different types of media, jokes. Your team will pick up on this and respond well, because they will know you are trying to reach them where they are.

  3. Dave Hultin Says:

    Tom, I am a casual reader of the Ziglar newsletter, which ultimately directed me to this blog entry. (I think “casual” indentifies my attention span trending toward the two-minute extreme!) This entry was just what I needed to see at just the right time! Thanks for the insight!

  4. Tom Ziglar Says:

    Dave – the thing that always amazes me about Dad is he worries very little about the way things should be, or how people are misbehaving towards him. Instead he focuses only on how he can get them to understand and hear his message. Because of this he never “talks down” to anyone. Dad’s goal is not “to be right or to win” the argument. Dad’s goal is to draw you in so that you will consider what he is saying. In today’s world 2 minutes is reality so don’t fight it, or resent it, just adapt to it.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: