Keeping customers informed of price increases and other not-so-good news
With fuel and energy costs going up, so are prices on almost everything else. I can’t think of many products or services that don’t require energy at some point!
So when do you inform your customer, and how?
Most people hate passing on not-so-good news. It’s never fun, especially when the news can turn around and cause you pain as well. The answer to this question is fairly straightforward – if you were the one getting the bad news, when would you want to know it?
Most companies and people have plans in place that will be impacted by a price increase. The sooner they get the news, and the easier it is for them to understand, and the longer they have to adjust, the better. So tell them right away. Most reasons you come up with to delay telling them benefit you, not them.