Watering Your Business



Once there was a man who had a vision to build his dream home.  He made every preparation, consulted with the finest architects, and used the finest materials.  The glory of his home was his garden.  Not just any plant would do, he selected the finest specimen of each variety.  His garden shouted “welcome!” to everyone who saw it.  People came from all over to marvel at its beauty.


Not too long after he finished the garden the plants started to wither.  The temperature turned hot and a dry wind blew steadily.  “Hopefully, it will rain today,” the man said to himself.  A week went by, and then two.  The plants were brown and dying,   “I have to do something!” the man cried out.  At great expense he paid for a water truck to come in and he personally watered every plant for two straight days.  The yard drank it up readily and the green returned almost immediately.


The garden was fine for a week, but the hot wind never stopped.  Soon it was worse than before.  The man had heard about another man whose garden was always green.  “I will call him and see what he does,” the man thought to himself.  He got on the phone and asked the man with the green garden how he did it.  “I water my garden on a regular schedule, some plants every day, others once or twice a week,” the green gardener said.  Before the green gardener could finish the man hung up and put together a plan to water his garden regularly.  “This is going to be a lot of work,” he thought.


I know, I know, this story is painfully obvious, but don’t you see it played out every day in businesses all around you?  We certainly do at Ziglar!  A big part of our business is speaking engagements at corporate conventions.  Companies call us because they want us to be the water truck with the fire hose.  We do a great job, get great reviews, and get asked back year after year.  Yet, all too often we get hung up on when we bring up the automatic sprinkler system.  Most businesses think they can drag a hose out in the yard and take care of the problem when needed.  That’s why most businesses don’t experience steady, even growth throughout the year!


Are you regularly watering yourself and your people based on individual needs?

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